Nowadays, people pay attention to the natural beauty of the original ecology, and this concept can be easily associated with environmental protection. In the door and window industry, it will take some time to truly integrate this concept into products. But it cannot be denied that this is a development trend. Only natural products can touch consumers' psychology and lead the trend in the door and window industry.
Natural elements have become revered objects
The continuous admiration for nature is an inevitable product that people need after stopping their complicated work and life, and it interprets people's inner love for nature. No longer blindly following the trend, the return to a simple and comfortable attitude towards life and way of dealing with things makes it difficult for people to forget the tempting simplicity and purity in natural elements. The psychological relaxation and joy, the restoration of natural landscapes such as plants and vegetation, the reuse of environmentally friendly resources, and the lifestyle created by comfortable materials, bright colors, and interesting designs have all brought us closer to nature and aroused people's desire to purchase natural and authentic home products.
Especially for young people in modern cities, natural emotions have become a point for them to vent their emotions. And 80 and 90 are the dominant forces in the consumer group of wooden door enterprises. If they cater to their psychology, it will benefit the development of the enterprise without any harm.
Technology brings visual shock
According to a market survey on wooden doors, nearly 50% of consumers consider the environmental performance of doors and windows as the first factor to consider when making a purchase. Many consumers also expressed in the survey that as long as the doors and windows meet environmental requirements, price is secondary. That's why ecological doors and solid wood doors have become the focus of consumer attention.
In recent years, many experts and scholars in the industry have been committed to technological innovation, striving to further improve the energy-saving efficiency of products. Compared with technology research and development, establishing correct green development, design concepts, and consumption concepts both inside and outside the industry may be the key points that the industry urgently needs to guide. From the perspective of technological research and development, building energy conservation is one of the key areas of energy conservation and emission reduction in China. Data shows that the energy consumption of buildings in China accounts for about 27% of the total national energy consumption, and with the development of the economy and society, this proportion continues to rise. Among them, about 50% of the total energy consumption of buildings is lost through glass doors and windows. Therefore, glass doors and windows have clearly become the weakest and most energy-saving potential link in building energy conservation.
From this perspective, whether from the perspective of environmental protection or consumer psychology, door and window design focuses on original ecological creation, reflecting high-quality health and environmental protection. It can not only bring a visual feast to consumers, but also an innovative model for enterprises to maximize profits.