Door and window enterprises need innovative development
Nowadays, there are numerous brands in the door and window market, blooming everywhere, making the previously fiercely competitive market even more "tense". In order to break this situation, seize more market share, and occupy the next "highland" of the market, door and window enterprises must have a long-term plan, attach importance to original design of doors and windows, meet the different demands of consumers, and achieve significant development in the pattern of feudal separatism.
Weak innovation efforts of door and window enterprises
In fact, the manifestation of weak innovation is the serious phenomenon of homogenization. Everyone is hovering in an environment of "plagiarism". In China, homogenization is not only present in the door and window industry. From the initial imitation of mobile phones to the current trend of entertainment programs, there are more and more counterfeit products, and daily life is swept by homogenization. Undoubtedly, the main reason for homogenization is still low creativity, low innovation level, and inability to keep up with the pace of social updates. During the development process of door and window enterprises, homogenization is inevitable due to high innovation costs and a lack of original design capabilities.
There are too few strong domestic door and window brands
In China, the seemingly huge market for doors and windows is actually not divided into many markets for each door and window enterprise. Many door and window enterprises are trying to strengthen themselves and create strong national brands, but currently there are very few well-known brand door and window enterprises with real strength. At the root of the problem, it is because China's door and window market has low barriers to entry, and the process of industrialization and scale is short, which restricts the development progress of the entire industry. Another reason is that the position of product designer in many small and medium-sized door and window enterprises is not important, and their work time is completely occupied by other jobs, which has nothing to do with door and window design. This cannot be said to be a tragedy. Some door and window companies have designers, but the office environment is not ideal, and their creative inspiration can be imagined.
Enterprises need to put innovation on the agenda
From past experience, the most successful door and window companies often thrive based on product innovation, with innovation as a fundamental strategy to achieve growth in revenue, market share, and customer loyalty. Industry insiders believe that in order to change the phenomenon of "sales over design" and "imitation over originality" in door and window enterprises, the owners of door and window enterprises must establish a view of "design promotes productivity", and develop door and window products with independent intellectual property rights through funding, personnel allocation, positions, opportunities, or cooperation with brand design companies.
It can be said that in the future door and window market, only "being different" can be unique and stable in the market competition, and blindly copying will only make their own development path more difficult. The strength of innovation capability determines the height of enterprise development, and strengthening innovation capability is of great significance for enterprises.