Market Analysis of Building Curtain Wall Industry
In recent years, the prosperity of the construction market has effectively driven the development of the building decoration industry. In 2013, the total output value of China's construction and decoration industry reached 2.97 trillion yuan, a year-on-year increase of 12.90%. Among them, the construction curtain wall is an important branch of the construction and decoration industry. In 2013, the output value of China's construction curtain wall industry accounted for about 8% -10% of the total output value of the construction and decoration industry.
From the perspective of market application, with the rapid advancement of urbanization in China, a large number of large public buildings, commercial buildings, and high-end residential buildings continue to emerge, which is an important reason for the rapid growth of demand for building curtain walls in China in recent years. According to the statistics of curtain wall bidding in 2013, commercial buildings accounted for the largest proportion of China's total curtain wall consumption, accounting for about 66.80%; Next is public buildings, accounting for approximately 30.10%; The proportion of high-end residential properties is the smallest, about 3.1%.
From the perspective of market potential, as the contradiction between occupying arable land for urban construction and ensuring food security in China becomes increasingly acute, the available land in urban areas, especially in developed coastal areas, is approaching its limit. Therefore, high-rise and super high-rise buildings are the optimal choice, and curtain walls are the best peripheral protective structure for high-rise buildings. In addition, China is the country with the highest number of under construction and planned super high-rise buildings, accounting for 41.40% of the world's under construction and planned buildings over 150 meters, and 48.50% of the world's under construction and planned buildings over 200 meters. This will further promote the development of the curtain wall industry.
From the perspective of industry competition, with the explosive growth of China's curtain wall industry, competition within the industry has become increasingly fierce. On the one hand, companies from other fields of the construction industry are constantly entering the curtain wall industry; On the other hand, the original curtain wall enterprises have begun to differentiate, gradually showing a trend of strong companies remaining strong. Although the revenue of China's curtain wall industry still maintains high growth, the profit of curtain wall projects has gradually decreased with the increase of labor costs. The growth model of the curtain wall industry has shifted from pursuing scale to pursuing comprehensive benefits. Price is no longer the only competitive indicator for curtain wall enterprises, and competition within the industry will increasingly develop towards refined services, engineering design capabilities, management, and innovation capabilities.
The curtain wall industry belongs to a capital intensive industry. From the development conditions of enterprises in the industry, the EPC model (design procurement construction) currently used in most curtain wall projects requires contractors to make certain financial advances in multiple stages of the project, thus placing high demands on the financial strength of curtain wall enterprises. Secondly, historical performance is one of the decisive factors in the competition of the high-end curtain wall market, especially in the competition of overseas projects. Enterprises with rich engineering experience and historical performance will have a significant advantage in future bidding for high-end curtain wall projects. Finally, the curtain wall industry is one of the most technologically advanced industries in the construction industry. For curtain wall companies, R&D and design capabilities are an important component of their core competitiveness. Enterprises in the industry need to continuously increase their investment in R&D and design to enhance their design capabilities and technological level.